CONTENT
WRITING STYLE
Tone
Our tone of voice is casual but informative. We value that we are in a fun industry, but we take our professionalism and expertise very seriously. We are here to provide customers with information on how they can best benefit from promotional marketing.
EXAMPLES
Now that the new year is in full swing, it’s time to assess your promotional marketing closet. You may want to start thinking about a strategic refresh that will cultivate brand loyalty and wow your employees, customers and partners.
The late summer is a perfect time for all kinds of outdoor activities — hiking, camping, baseball, tennis, kayaking and the list goes on. One of the critical things to remember about all these fun outdoor adventures is to always stay hydrated. That’s where the importance of branded water bottles comes in.
GRAMMAR
Title and sentence case usage
Headings Use Title Case
Use Title Case for h1 and h2 headings. Periods are not mandatory.
Subheadings use sentence case
Use Sentence case for headings h3 - h5. Periods are not mandatory.
Shop now ›Use Sentence case for CTAs.
Punctuation
CONTRACTIONS
Contractions are allowed to help emphasize a more casual nature of the tone of voice.
COMMA USAGE
Follow AP Style practices for comma: a comma is used to separate an introductory clause or phrase from the main clause. Do not use serial commas.
PERIOD USAGE
Periods are not mandatory for the following: headings, subheadings and email subject lines.