FOUNDATION

Our logo

Color system

Patterns

Typography

Iconography

OUR LOGO

Lockups

STACKED

Preferred

Vector JPG PNG

HORIZONTAL

For limited or horizontal spaces

Vector JPG PNG

NARROW

Use only when space is very limited, e.g. on pens or pencils

Vector JPG PNG

200px 400px 600px 1200px

STACKED

Preferred

Vector PNG

HORIZONTAL

For limited or horizontal spaces

Vector PNG

NARROW

Use only when space is very limited, e.g. on pens or pencils

Vector PNG

200px 400px 600px 1200px

STACKED

Preferred

Vector JPG PNG

HORIZONTAL

For limited or horizontal spaces

Vector JPG PNG

NARROW

Use only when space is very limited, e.g. on pens or pencils

Vector JPG PNG

200px 400px 600px 1200px

Logo usage guidelines

Always provide enough clear space around the logo, as defined by the height of the “P” in the word “Pinnacle”.

Do not separate logo elements or use the wordmark on its own.

Do not alter the logo or change the font

Do not stretch the logo

Approved logo colors

Only use the following color combinations:

White on black

Black on white

Pantone 302 on white

White on Pantone 302

Tone on tone (neutral)

Tone on tone (Pantone 302)

COLOR SYSTEM

The Pinnacle Palette

PRIMARY

Pantone 302

ACCENT

Pantone 130

SECONDARY

Pantone 526

SECONDARY

Pantone 298

NEUTRAL

Pantone 427

NEUTRAL

Pantone 425

PRIMARY

100 : 48 : 12 : 58

ACCENT

0 : 30 : 100 : 0

SECONDARY

73 : 100 : 0 : 0

SECONDARY

65 : 9 : 1 : 0

NEUTRAL

18 : 12 : 12 : 0

NEUTRAL

66 : 56 : 53 : 29

PRIMARY

#003a5d

ACCENT

#feae00

SECONDARY

#662483

SECONDARY

#3db5e6

NEUTRAL

#d8d8d8

NEUTRAL

#3b3c40

Approved Color Combinations

WHITE

ACCENT

PRIMARY

ACCENT

SECONDARY

ACCENT

SECONDARY

ACCENT

NEUTRAL

ACCENT

NEUTRAL

ACCENT

PATTERNS

PINNACLE RAIN

PINNACLE DIAMOND

PINFETTI

PINFETTI (TONE ON TONE)

TYPOGRAPHY

MONTSERRAT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Montserrat is our primary typeface. We use it for large titles and body copy. When used in titles, it should be either extra bold (as a main header) or light (as a subhead). Use regular for body copy.

Download Montserrat

Playfair Display Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Playfair Display Bold is our secondary typeface. It should be used only in titles. Use sparingly and always use the bold version.

Download Playfair Display

Reklame Script Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Reklame Script Medium is our accent typeface. Use this sparingly. This is mostly reserved for artwork images from our design team, but can show up as live text on some occasions. Available only on Adobe Typekit.

Download Reklame Script